While the terms of the partnership were not disclosed, Getit mentions that this platform will provide start-ups with access to services and applications such as mobile technology, analytics, marketing technology, video technology and social media.
It will also provide infrastructure and access to global advisors and mentors. In addition, ScaleIQ will also apparently give startups access to TO THE NEW’s clients across seven countries in the Asia Pacific region.
The company seems to be focusing on established startups which has made significant progress in its product or service development and have started engaging with customers for testing or purchase of its products and services. However, it’s not clear as to how much the company charges for these services or if it takes any stake in the startup. Over the next six- nine months, ScaleIQ plans to expand its platform to various Asia Pacific regions.
Last October, Getit had also partnered Shopify to launch an online marketplace for SME’s to list and sell their goods. In April this year, getitBazaar had also tied up with BuyingIQ to launch a service called easybuy which offered online pricing of products like ACs, refrigerator and coolers along with ability to buy these products locally including home delivery and installation.
On the other hand, TO THE NEW offers a range of social and mobile digital services across marketing, content, technology and analytics. It includes digital brands like Ignitee Digital, IntelliGrape Software, Tangerine Digital, Techsailor and ThoughtBuzz. Earlier this month, Ignitee Digital had launched a new integrated social CRM offering called Social IQ, which claims to allow brand acquire, grow and retain customers through social media channels.