Pandurang Nayak, Business Head of Times Internet’s video on demand service BoxTV has quit the company. Times Internet confirmed Nayak’s departure to MediaNama, and said that Ashish Behl has taken on interim charge.
Nayak has now joined a mobile app startup, Air Loyal as the Chief of Products. Air Loyal is a reward based advertisement platform using mobile prepaid talk time as reward to drive consumer attention and engagement.
During the tenure of Nayak, BoxTV has signed some interesting deals. In April 2014, the company signed a tie-up to add content from Czech Republic-based production house KM plus Media to its catalogue. In November 2013, the platform has also inked tie-ups with Angel TV and Splentrix Solutions to strengthen its Bengali content catalogue. Last August, BoxTV had also tied up with National Geographic Channel to offer National Geographic Channel (NGC) shows and documentaries for all its Indian consumers.
BoxTV seems to be focusing more on niche content like documentaries, travel & wildlife related shows and regional shows rather than mainstream content like latest Hindi movies, unlike its competitor Spuul and BigFlix.