asusAsus has warned Indians against buying its devices from e-commerce websites like Snapdeal, eBay, Amazon and Flipkart etc, reports HardwareBBQ. The company’s statement follows similar announcements by Lenovo, Toshiba and several other companies in the past.

The message sent by Asus goes as follows: “Asus does not guarantee genuineness of ASUS branded products and also does not assure the validity of warranty on those products being sold by any sellers through e-commerce websites like Snapdeal, eBay, Amazon, Flipkart etc. Asus India appeals all consumers to buy its products only from ASUS authorized partners or retailers and to ensure that they buy genuine, brand new (non-refurbished) products with valid warranty”.

In all past instances where companies put out such messages, e-commerce companies have stated that products sold on their website will have warranty. Electronics manufacturers however, have continued to issue such statements nevertheless. In case of Asus, it doesn’t look like a blanket ban on any e-commerce website and more like a warning about the possibility of being sold refurbished or imported devices that does not have warranty.

HardwareBBQ also states that a couple of other brands had issues with some of the dealers selling their products online as they were forcing manufacturers to lower price of products to increase their own sales. This was affecting sales offline and it’s worth noting that a bunch of retailers from Bangalore had raised concerns about e-commerce companies in November last year.

All said it needs to be remembered that the e-commerce websites listed are marketplaces. Most of the sellers on these e-commerce sites receive their stock from the authorised distributors and issue genuine bill. So such warnings can be highly misleading for consumers. It’s not clear why manufacturers continues to want people against buying from e-commerce websites instead of naming specific retailers that might be putting up products that won’t get warranty in India. Actually that’s what these companies need to do, create a public blacklist of retailers that are selling products that don’t have warranty.