In a bid to reach out to the next billion users in emerging markets with a special focus on India, Google has introduced a new initiative called Android One at Google I/O 2014, its ongoing annual developer conference at Moscone Center, San Francisco. (Our entire coverage of Google I/O 2014 here) Through this initiative, Google is looking to enable manufacturers build sub-$100 smartphones in emerging markets more easily and quickly. Sundar Pichai, Senior vice president, Android, Chrome & Apps at Google told that OEMs in each country have to "re-invent the wheel and in the fast-paced mobile industry, they have to build a new smartphone within 9 months." Pichai said they are working on creating a set of hardware reference platforms, identifying components which can go into a "high-quality next-gen affordable smartphone" and pre-qualifying vendors for those parts so that they can offer OEMs with turnkey solutions to build…
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