Local search listing platform Askme has tied-up with Aircel for operator billing services on a pay-per-lead basis. Businessmen who have an Aircel connection can sign up for the service using it. When a user finds their listing on Askme and gets in touch with the business via the details listed, the convenience fee will be charges directly to the phone bill rather than to a credit card. Companies like Askme and JustDial charge businesses based on the leads they get from the service. Askme also lets people search its listings by calling them at 54422. Customers are charged a fee of Rs 1 per minute for these calls. The search service is available only over voice calls as of now and Askme states that it will roll out an app next month. How it works: Companies who have an Aircel connection can list their business free of charge on Askme. According to the arrangement, these businesses will be charged on a pay-per-lead model by Aircel and will only pay for leads generated in the form of calls. This service will be based on an operator billing system, i.e. the service charges for all qualified leads are billed directly on the entrepreneur's Aircel account, both prepaid and postpaid. The company has not revealed how much it charges businesses for each lead, and whether the entrepreneur's approval is required before getting billed. Besides, operator billing solutions can get tricky with a prepaid connection as the customer is often charged in realtime. Other telecom-search partnerships - Earlier this year, AskMe had…
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