The digital marketing business of Ybrant Digital has reported a profit before tax of Rs 76.52 crore for the quarter ended March 31, 2014, as compared to Rs 89.3 crore loss in the same quarter last year. This was also a marginal increase from Rs 75.64 crore profit reported in the previous quarter. The total digital marketing revenues also grew by 45% year-on-year (YoY) to Rs 297.98 crore for the quarter, from Rs 205.5 crore in the same quarter last year. Digital marketing continues to be the largest contributor to Ybrant Digital’s revenues, accounting 73.03% of the company’s consolidated revenues for the quarter, which was at Rs 408.02 crore. This is an increase from 53.8% contribution in Q4-FY13 but down from 76.9% in the previous quarter. For the year ended March 31, 2014, the segment profit grew more than four-fold to Rs 272.87 crore for FY14, from Rs 59.80 crore profit in FY13. The segment revenues also grew by 41.5% YoY to Rs 1,215.72 crore for FY14, from Rs 859.3 crore in FY13. Business Highlights - Last month, Ybrant Digital agreed to pick up a minority stake in the Israeli online recruitment company Jobookit through its Israeli subsidiary Ybrant Digital Israel for an undisclosed amount. In addition to this, the company has also inked an agreement to exclusively represent Jobookit and its affiliate websites as an online advertiser for the next 30 months. - Ybrant Digital also launched a new mobile site "with more focus on traffic monetization and mobile apps". Software Development Business The company's software development business posted a loss before tax…
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