Sony Music Entertainment has acquired a 26% stake in Infibeam Digital Entertainment (INDENT), according to a report in Business Today. Infibeam will continue to hold a majority stake in the venture. The companies did not quote an amount for the transaction. Infibeam said it will invest Rs 100 crore into INDENT over the next three years. INDENT is a technology platform for music labels, brands and smartphone manufacturers holding rights to content. They can monetize content by distributing the digital and physical content under their own brand name, and allows billing and payment gateways to users. When INDENT launched in 2012, it has partnered with Sony Music Entertainment to offer their services together. According to the report, INDENT will continue to develop applications for many large labels and brands with integrated telco billing, original equipment manufacturer bundling and social platforms.…
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