Relevant E-solutions which operates the gift recommendation engine Giveter, has officially launched its social fashion platform Roposo.com. The company had previously launched it in beta last December.
How it works: Quite similar to other social fashion recommendation platforms, Roposo aggregates fashion merchandise from various e-retailers on its site to offer fashion recommendation to consumers. It currently offers recommendations across various categories like clothes, bags, jewellery, shoes, lingerie and accessories among others.
Users can either browse through daily popular lists on the homepage or click on any specific category to view curated collections from that specific category. Roposo says that one can also browse through products based on mood or trend,
One then can click on specific product of their preference and save it to their list or purchase it from the respective e-tailer. Roposo claims to currently offer a catalogue of more than 1 lakh fashion products from over 100 e-retailers which includes Flipkart, Myntra, Zovi, NDTV’s Indianroots, Jabong and FabAlley among others.
Roposo works on an affiliate marketing model. The company founder Mayank Bhangadia told Medianama that it makes money by charging merchants a certain percentage of the sale. The company had previously raised a seed funding of less than $500,000 from India Quotient, Pearl Uppal and Gaurav Kachru’s 5ideas Startup Superfuel and Flipkart co-founder Binny Bansal, however its not clear on how much of this is being used for Roposo and how much is being used for its gift recommendation site Giveter.
Competition: Roposo’s main competitors include Tiger Global-backed Limeroad and TLabs-incubated FashUpp which also work on the concept of building an interactive user-community. However, it’s worth noting that while Roposo showcases each product individually, FashUpp and Limeroad allow users to generate a mix of apparels and accessories in a single look, where each item is a product listing of an e-commerce site. We feel this makes the interface more attractive to users.
Also worth noting is that LimeRoad allows direct purchases on their website while Roposo and Fashupp essentially work on an affiliate model. Though established sellers don’t prefer a single large channel for their sales and list their products on several fashion websites, smaller domestic sellers who don’t have a merchant site will prefer listing on Limeroad.
There was also Delhi-based Doozton which was acqui-hired by Snapdeal last month to provide better fashion product suggestions on its platform. Axel Springer owned e-commerce company Visual Meta GmbH had also extended its fashion & lifestyle comparison shopping site ShopAlike to India by launching ShopAlike.in in March this year.