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Made for YouTube? Parle introduces 5 second ads

Here's something I hope other advertisers will take note of. Parle has come up with eight ads of only five seconds in length each, for good ol' Parle G. Created by Everest Brand Solutions, these ads juxtapose the declining quality of things around due to changes and Parle G biscuits that has not changed in all these years, reports FirstBiz. They appear seems to be made with YouTube in mind, where advertisers have been mostly dumping the same ads they made for TV. YouTube has two video ad formats: - TrueView: are those ads that can be skipped after 5 seconds. The price of these ads are decided on the basis of bidding. - SureView (what YouTube calls unskippable pre-rolls): The rates for these non-skippable ads vary depending on the length of the ad; the shortest lengths available for SureView are blocks of 20 seconds and 30 seconds. There used to be a 15 second option, but that appears to have been discontinued. This being the case, it is not clear which ad format Parle will use for its YouTube campaign, but it would be interesting if it uses a combination of 5 second stories, clubbing, say 3 ads together, for TrueView. So the smart thing would be to use the video compilation of all its six ads (embedded below) in TrueView format. Even if people skip the ad after five seconds, they would have have seen one spot, and Parle wouldn't have to pay anything for it. We wonder how YouTube would feel…

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