wordpress blog stats
Connect with us

Hi, what are you looking for?

Nazara has tied-up with Fluence to make games around Bollywood stars

nazaraMobile games company Nazara Technologies has tied-up with digital celebrity network Fluence to create games based on Amitabh Bachchan and Salman Khan.

Till now Indian game developers have concentrated on getting the rights of Bollywood movies and making games based on those. These deals are very expensive and the developer does not have much creative freedom while working on those games. They need to clear each game idea with the production house and modify the game to fit the movie’s story. Developers however will not have such limitations while working on games based on celebrities.

This is not the first time Nazara has tied-up with a celebrity to make games around them. Back in 2005, it had signed a deal worth over $3 million with Sachin Tendulkar to make mobile games over a three year period. It is not clear if the new deals are also limited by time or by the number of games that can be made around these stars. It is also not clear for how long the deal is valid.

According to The Economic Times, Nazara will launch three free games each of Khan and Bachchan over the next year. These games will be monetized with advertisements and sponsorship. The companies have not disclosed if these actors would gain any share of the revenue made from the game, or if they were paid an upfront fee for the rights, or both.

Fluence handles digital identities of several celebrities and it had created the Twitter and Facebook profiles for Rajinikanth yesterday. Speaking to Medianama, VP Digital & Business Head at Fluence, Ashish Joshi had said that the company will look to securing more IP rights for stars in the future. “For movie based games IP stays with the producer of the movie, but with such games the stars get the IP,” he had said.

We’ve contacted Nazara and Fluence for more information about the deal and will update the post as soon as we hear back from them.

You May Also Like


The Delhi High Court on Monday refused to stop Amazon from pushing regulators to stop the sale of the Future Group’s businesses to Reliance...


Pine Labs has raised around $100 million in fresh funds from Lone Pine Capital, a hedge fund based in the United States, at a...


Restaurant aggregator and food delivery company Zomato has raised US$660 million (over ₹4,850 crore), taking its valuation to ₹3.9 billion. CEO Deepinder Goyal tweeted...


Minister of Road Transport and Highways Nitin Gadkari said on December 17 that GPS-based tolling will replace toll plazas in two years, The Hindu...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ