Operator billing solutions provider Mopay has launched operations in India with an HTML5 in-app billing solution. The company says that the direct carrier billing platform will be available "on all large Indian carriers" and that it will "support up to 75% of connections" in India. However, it has not mentioned the names of the operators. Backed by European Venture Capitalists such as T-Venture Mobile, DFJ Esprit and Holtzbrinck Ventures, Mopay supports carriers from 80 countries. It had added Indian carriers (pdf) back in 2010, but it hadn't revealed the name of the operators or the payout percentages. According to a forum post from 2012, Mopay supported Indian carriers such as BSNL, Airtel, BPL and Uninor. There is a chance that Mopay has worked on fresh contracts with operators before launching operations in India. Other players: Boku had entered India by acquiring Qubecell, and Estonia based mobile payment provider Fortumo had setup its Indian office in New Delhi last year. Then there is NeoMobile which too partnered with telecom operators in the country for carrier billing in 2013. Among these companies, Fortumo supports Airtel, Vodafone and Idea; Boku supports payments from Airtel, Vodafone, Idea, Tata Docomo, Loop Mobile, MTNL and Uninor and Ver se's iPayy says it support five operators, without taking names. This industry has been getting very interesting off late, with several-service-providers and OEMs enabling carrier billing options. Biggest issues with operator billing in India There is no doubt that operator billing has a huge scope in India, but the way it is implemented here is a recipe for failure.…
