wordpress blog stats
Connect with us

Hi, what are you looking for?

Lenskart may sell products on other online retail websites

LenskartOnline eyewear retailer Lenskart plans to sell its products over other e-commerce websites, The Economic Times has reported. Lenskart is in conversation with multi-product portals but hasn’t confirmed a deal yet. In the report, founder Peyush Bansal has declined to name the e-commerce websites he is negotiating with.

We have written to Lenskart for details and will update as soon as we hear from them.

According to the agreement being worked on, Lenskart’s products will be displayed on the e-commerce site with a tagline, ‘Powered by Lenskart’. The revenue will be shared by both sites, and the host site will get a bigger chunk. Since Lenskart has a supply chain in place, it claims to offer some exclusivity to the online retailer that signs up first.

At present, Flipkart, Snapdeal and Amazon sell only sunglasses under the eyewear category. So, displaying lenses here shouldn’t be a problem. With this arrangement, Lenskart can take advantage of the host site’s supply chain and customer reach.

Valyoo Technologies, which runs Lenskart along with three other portals WatchKart, Jewelkart and Bagskart, has stayed focused on a vertical specific approach as opposed to grow horizontally within a site. When Medianama spoke to Bansal last year, and asked about likely trends, he had mentioned more consolidation of businesses. This piece of news seems to fit in perfectly. It was also reported recently that Valyoo wants to focus on its flagship online store Lenskart and sell off its other three properties. It is not clear if the company will adopt the same approach for its other verticals as well.

If the deal works out, it will be the first time in India that two online marketplaces have collaborate with a co-branding and revenue-sharing model. Snapdeal and eBay do this already, but that is as part of “first stage of the partnership” between the two companies.

Advertisement. Scroll to continue reading.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....


By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...


By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...


By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...


This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like


Protect traders, exempt smaller platforms, create a mechanism to identify defaulters, provide explicit clarifications on certain rules, restrain platforms from competing with business users,...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ