wordpress blog stats
Connect with us

Hi, what are you looking for?

Komli Media adds mobile retargeting to its remarketing platform

KomliKomli Media is building on its Remarketing Demand Side Platform (RDSP) by launching a mobile retargeting platform.

The new platform will enable marketers and app developers to reach mobile device users with relevant ads. Mobile retargeting is a way for marketers to go back to consumers, whose previous interest over the Internet did not result in a sale or conversion. Personalised ads are displayed on consumers’ mobile devices to convert them into customers.

In February, Komli moved beyond the ‘ad network’ space by launching its remarketing Demand Side Platform (DSP), that digital marketers could use to target dormant visitors with personalized ads.

Komli has had its share of ups and downs recently. Komli CEO Prashant Mehta had quit the company in December 2013, after which Komli co-founder and chairman Amar Goel took over as the CEO.

Soon after RDSP was launched, Pritesh Patel, previously the Managing Director at Komli Media for India & Middle East announced his exit in February this year.

The company has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partners.

Advertisement. Scroll to continue reading.

Komli’s competitor InMobi recently launched a native ads platform, while Vserv announced it plans to add native advertising to its portfolio this quarter

You May Also Like

News

IT Minister Ravi Shankar Prasad feels that “despite being in government”, there is a “gap” in online news platforms like the Wire, Scroll, and...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ