Komli Media is building on its Remarketing Demand Side Platform (RDSP) by launching a mobile retargeting platform.
The new platform will enable marketers and app developers to reach mobile device users with relevant ads. Mobile retargeting is a way for marketers to go back to consumers, whose previous interest over the Internet did not result in a sale or conversion. Personalised ads are displayed on consumers’ mobile devices to convert them into customers.
In February, Komli moved beyond the ‘ad network’ space by launching its remarketing Demand Side Platform (DSP), that digital marketers could use to target dormant visitors with personalized ads.
Soon after RDSP was launched, Pritesh Patel, previously the Managing Director at Komli Media for India & Middle East announced his exit in February this year.
The company has raised around $97 million from investors including Peepul Capital, Norwest and Nexus Venture Partners.