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JustDial’s mobile searches grow by 183% to 263.1M for FY14; Is 23.4% of total searches

After a weak Q3-FY14 in terms of total searches, JustDial seems to have slightly recovered by registering a 5.6% growth to 290.4 million search requests for the quarter ended March 31, 2014, up from 274.9 million search requests in the previous quarter. On a yearly basis, it saw a 38% growth from 210.8 million search requests in the same quarter last year. The growth was primarily driven by an increase in its mobile Internet searches which grew by 10% sequentially to 78.1 million searches, from 71 million searches in the previous quarter. Year-on-year (YoY), it saw a significant 126% jump from 34.5 million mobile Internet searches. Mobile now represents 12.55% of the company's total search requests for the quarter. The PC Internet searches also grew to 176.2 million searches, up 6% quarter-on-quarter (QoQ) from 166.2 million searches in the previous quarter and up 24% YoY. However, what should worry the company that its voice/SMS searches declined by 4.5% quarter-on-quarter (QoQ). For the year ended March 31, 2014 (FY14), the mobile Internet searches grew by 183% to 263.1 million searches while the PC Internet searches grew by 29% to 709.5 million and voice/SMS searches grew by 9% YoY to 153.1 million searches. Mobile represented around 23.4% of the company's total searches for the year, doubling from 11.9% share in the previous year. Interestingly though, JustDial hasn't disclosed the number of visits for the quarter. In the previous quarter, it had reported 51.8 million PC Internet visits and 26 million mobile Internet visits. Paid Campaigns: The company ran substantially more campaigns in Q4-FY14: 262,150 campaigns…

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