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Here’s what Indian investors think of Flipkart’s acquisition of Myntra

Flipkart acquired Myntra yesterday and put together, they control 50% of the online fashion vertical. That being the case, we spoke to several investors to understand what this means for the e-commerce industry in India and other players in the fashion vertical. Shailesh Vikram Singh, SeedFund Flipkart-Myntra deal has not changed much as both entities will continue to operate as separate brands and will share resources and synergies are more on paper than driven by consumer integration. This merger is more to create war chest for Amazon than anything else. My view is that there is no space left for any e-commerce entity focused on marketplace and one of the two, FK-Myntra or Amazon, will fight and be winner in long run. But when two elephants fight, it's grass which suffers and hence this war will almost wipe out all also ran market places. However I think that though there won't be any opportunity in market places, brands-focussed play will continue to evolve and grow well as DNA for private labeles / brands is very different from running a market place. * Avnish Bajaj, Matrix Partners India The Myntra founders themselves say that there's space for more e-commerce players. It was a low period for e-commerce between 2012-13, when we saw some shut downs and some were consolidated. Now, e-commerce has become a hot area for investors. The Myntra-Flipkart deal is a merger of strengths, not weakness. Small e-commerce players have enough room to succeed, but they should have some demand-side…

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