wordpress blog stats
Connect with us

Hi, what are you looking for?

InMobi launches native mobile ad exchange with Rubicon Project

Mobile advertising network InMobi has launched a mobile programmatic buying and selling platform called InMobi Exchange, which it claims is the world’s first exchange to support mobile native ads. The platform was launched in association with Rubicon Project, which provided the infrastructure and massive installed base of buyers. InMobi meanwhile, chipped in with mobile expertise and scale to create the exchange. The company claims that the native advertising exchange will offer a reach of 759 million active monthly unique users globally, across 30,000 mobile apps. This comes hardly a month after InMobi's launch of its native ads platform. It had launched a beta version of the service in January this year. Native advertising is a relatively new concept in online advertising through which advertisers can reach target audience through relevant content, instead of relying on banner ads on mobile. The company offers both native content ads and native interstitials as of now. InMobi Exchange will now offer both sell-side applications and real-time bidding capabilities for native and traditional mobile ad formats. InMobi claims that native mobile ads will deliver five-times higher yield for publishers and application developers. It also claims to create six-times greater conversions for buyers over traditional banner ads. The company says that the platform auto-stitches the ads on the fly using the creative assets like logo, tagline, call-to-action & others provided by the advertisers and allow them customize minute details in these ad units, so that it matches the app’s look and feel. This includes visual representation, interaction elements (like swipe or flip) and social sharing options. InMobi CEO Naveen…

Please subscribe/login to read the full story.
Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ