ibiboAds, previously known as AdWinks, is an affiliate network platform which falls under ibibo Group. ibiboAds has developed a retargeting product that is being used by the group’s internal e-commerce advertisers such as Goibibo.com and redBus.in. ibibo says that they intend to sell this service to external e-commerce players.
It is also worth noting that his company PlatformPlay has merged with PrecisionMatch at SVG Media. It is not clear what is left in the company to be integrated with PrecisionMatch, considering Sundaram has left the company. Sundaram tells us that the employees have also been transferred to companies under SVG Media. Launched in March last year, PlatformPlay had parted ways with TechCrunch after organising an event in Bangalore, due to a “lack of alignment between the two companies”.
Before PlatformPlay, Sundaram had co-founded NetworkPlay, which he exited after selling the business to the Bertelsmann group. He has also worked with Yahoo India, Tribal DDB, Madison Communications, Jobsahead.com, Encore Events, Microland Group and Indian Express.