Anshuman Saha Canada-based advertising intelligence and digital media solutions provider Exponential Interactive, has appointed Anshuman Saha as its India sales head. This is the senior-most appointment by the company in India, and he will report directly to US-based CEO Dilip DaSilva.

Saha will be based in Exponential’s Noida office and his responsibilities include leading sales operations across audience-engagement divisions in India – Appsnack, AdoTube, Firefly Video and Tribal Fusion. Saha will also be responsible for all aspects of strategy, planning and team building.

Prior to this appointment, Saha worked at Yahoo India, where he spent over four years as chief manager for ad sales in auto, telecom, consumer durables and technology verticals for the Mumbai and Delhi regions. Earlier, he spent over five years as sales manager at Star TV, and held roles at Sony Entertainment Television and The Times of India. He has worked in sales role for 14 years overall.