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Here’s what Indian e-commerce companies think of Flipkart’s acquisition of Myntra

Flipkart acquired Myntra yesterday and put together, they control 50% of the online fashion vertical. That being the case, we spoke to several e-commerce players to understand how this affects them and the ecosystem in India. * Vijay Shekhar SharmaFounder and CEO of Paytm Impact on the supply side: Consolidation is great for Industry as it will bring more sustainability to business. Suppliers need diverse platforms to sell so we believe it won't have much impact there. Will more fashion retailers gravitate to Flipkart-Myntra now?: Though it is absolutely a great deal for both companies, in the long terms, many brands and sellers don't prefer single large channel for their sales. We believe Paytm will offer a strong long tail of distribution for brands and many sellers. Impact on pricing: In the short term, there shouldn't be much impact, but in long term, offers and freebies will cut down. I am sure it will happen across industry as we can now see free deliveries not being offered on every order by most players. Impact on consumer demand: Mobile will be where consumer growth is and I am sure it will be a great win for consumers as companies are offering more and more of their mobile exclusives. * Avnish Chhabria, CEO of Stylista Impact on the supply side: While inefficiencies on the supply side have existed, we will see a clear operational efficiency development to streamline processes and improve overall consumer sentiment. Will more fashion retailers gravitate to Flipkart-Myntra now?…

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