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Dish TV adds 0.23M subscribers in Q4-FY14; ARPU up 7.6% YoY to Rs 170

Direct to Home television services operator Dish TV continues to struggle with its subscriber growth rate, although there seems to be a minor improvement: It added 0.226 million net subscribers for the quarter ended March 31, 2014 (Q4-FY14), up from 0.22 million additions in previous quarter and 0.2 million additions in the same quarter last year. The net subscriber base now stands at 11.4 million for the quarter. For the year ended March 31, 2014 (FY14), the company added 0.81 million net subscribers. To put things into context, Dish TV had added 0.83 million net customers in a single quarter last year (Q3-FY13) to take its net subscriber base to 10.5 million for that quarter. Incidentally, Q3-FY13 was also the last quarter where the company saw such growth, following which the subscriber growth rate dipped significantly in Q4-FY13, wherein it added only 0.2 million subscribers. The growth rate has remained more or less flat ever since. The company however mentions that it has regained incremental share leadership during the quarter, accounting for 24% share of gross additions. Dish TV Zing: During the quarter, Dish TV also launched (pdf) a new sub-brand called 'Zing' to cater to the Phase 3 & 4 digitization markets. Through this brand, Dish TV claims that it will be offering the maximum number of local channels at minimal monthly rental for consumers. It seems to be targeting the regional viewers through this service and has rolled it out to three markets until now - Kolkata, Odisha and Tripura. Highlights - Average Revenue Per User: The average revenue per user (ARPU) for…

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