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Curious to know how JustDial performed in Q4-FY14? These charts explain it all

Sounds like JustDial needs some help tracking visitors on the mobile: During its conference call, the company's management said that they're unable to track unique visitors on the mobile because IP addresses through mobile gateways are not static. Non-app user traffic monitoring is a challenge, the company said. In our opinion, this might be a problem when tracking unique visitors, but surely it shouldn't prevent the company from assessing mobile visits. This quarter, JustDial stopped disclosing the number of visits on mobile, web and via voice/sms, so we only have old data to contend work with: Search Parameters 1. Search per visit 2. Income per search: With the total number of search queries going up, JustDial's income per search appears to be on the decline. That said, the company's income has increased substantially. Note that this calculation also incorporates any revenues JustDial might have earned via transactions, since the company does not disclose transaction income details separately, as yet. Also please keep in mind that JustDial might have mistakenly disclosed number of visits as number of search queries for Q1-FY14. To that end, we have not considered search related operational information for our calculations, as they appear to be a statistical anomaly. 3. Search patterns: There is a clear increase in total number of searches coming from mobile, which explains the challenge that JustDial is facing regarding identification of their mobile user base. The switch to mobile is becoming tricky, but for JustDial it doesn't really appear to be a…

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Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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