Talenthouse, a creative crowdsourcing platform has secured an undisclosed investment in a round led by music and live entertainment group, Starwatch within Germany’s media and entertainment company ProSiebenSat.1.
Artists Dave Stewart’s First Artist Bank, Gerard Butler and Jean Pigozzi also participated in the round. The funding will be used to improve technology and for adding new features on the platform. The company will also bring more engineering talent on-board.
Talenthouse is an artist networking platform. Brands can place their requirement for creative projects and then connect with members who can pitch their art work. This can include collaborative projects that involve design, fashion, film music and photography. Talenhouse claims it has about 3.5 million artists in its community.
This association will help TalentHouse in bagging more financial opportunities with clients that the community can tap. Companies using the platform currently include Flipkart, Hindustan Times, MasterCard, P&G, Coca-Cola, Microsoft, Dolce & Gabbana, Samsung, Kleenex, HP, Intel and Volkswagen.
In 2011, the media and entertainment arm of Reliance ADA Group announced its investment in California-based, Talenthouse and the formation of their joint venture, Talenthouse India. In 2011, the media and entertainment arm of Reliance ADA Group had invested an undisclosed amount in Talenthouse and formed a joint venture, Talenthouse India.
Tumbhi.com is a direct competitor to Talenthouse India and allow artists to host their portfolio. Other sites like Qyuki, Jade Magnet and Gigstart cater to specific needs like content, marketing campaigns and music. Some of Talenhouse’s global competitors include deviantART, Crowdzu and CreativeMarket. Meanwhile, the concept of creative crowdsourcing platforms are just emerging in India.