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Updated: Non-Movie ticketing is now 40-45% of BookMyShow revenues; Starts International event ticketing

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Updated Below It looks like online ticketing venture BookMyShow has started offering tickets for International live events by adding a new International section. It has partnered with the Geneva-based online ticket marketplace Viagogo for this initiative. At the time of writing this article, the site is offering music concert tickets for various International artists like Justin Timberlake, Miley Cyrus, Taylor Swift, Katy Perry and Kings of Leon among others. It is also offering tickets for sporting events like FIFA World Cup 2014, Austrian F1 Grand Prix, Belgian F1 Grand Prix and ATP World Tour Finals among others. We also noticed that BookMyShow itself is not powering the ticketing of these events, rather it is acting more as an affiliate partner for Viagogo, by directing users to buy tickets from the latter's website. All the cancellations and refunds will also be managed by Viagogo. Note that…

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