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Updated: Non-Movie ticketing is now 40-45% of BookMyShow revenues; Starts International event ticketing

Updated Below It looks like online ticketing venture BookMyShow has started offering tickets for International live events by adding a new International section. It has partnered with the Geneva-based online ticket marketplace Viagogo for this initiative. At the time of writing this article, the site is offering music concert tickets for various International artists like Justin Timberlake, Miley Cyrus, Taylor Swift, Katy Perry and Kings of Leon among others. It is also offering tickets for sporting events like FIFA World Cup 2014, Austrian F1 Grand Prix, Belgian F1 Grand Prix and ATP World Tour Finals among others. We also noticed that BookMyShow itself is not powering the ticketing of these events, rather it is acting more as an affiliate partner for Viagogo, by directing users to buy tickets from the latter's website. All the cancellations and refunds will also be managed by Viagogo. Note that Viagogo has an affiliate program which offers businesses 7% commission on ticket sales, along with other features like branded widgets, banners and access to Viagogo data. It's not clear whether BookMyShow has the same deal with Viagogo or a separate deal. Update: BookMyShow CEO Ashish Hemrajani told Medianama that they have a separate deal with Viagogo but declined to disclose the terms of the partnership. Hemrajani said that they are still experimenting with international events and will decide on whether to opt for more such partnerships or stick with one partner depending on the user response. He claimed that the International section has already witnessed around 300,000 visits since its…

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