Amazon-owned price comparison site Junglee.com has started enabling direct purchases via its website, which means that Amazon now has two marketplaces in operation in India: Amazon.in, and Junglee. The option to make payments is available for several items including books and electronics. We found a page on Junglee's website which says you can now buy products directly on Junglee using the 'Pay with Amazon' service. It's worth noting that items that are sold by Amazon.in can't be purchased from Junglee; you still need to visit Amazon.in for that. The service is being using mostly by smaller retailers who have their wares listed on multiple marketplaces. Any existing seller can start using the service by contacting Amazon here. [caption id="attachment_113009" align="aligncenter" width="600"] Clicking on the buy button takes you to a 'Buy with Amazon' page[/caption] Amazon had launched Junglee in 2012 with an objective of bringing customers to Junglee.com from Amazon.com and familiarizing them with the Amazon-backed marketplace. The e-commerce site finally launched the Indian version Amazon.in in June last year and it has been expanding at a rapid pace ever since. Earlier this year, Amazon's country manager and VP in India Amit Agarwal had said that they intend to make hundreds of millions of dollars through Junglee by adding value added services to shoppers and sellers. Till now, Junglee does not charge its sellers either for listings or for the traffic that referred to them. It wasn't clear how Amazon would make money out of Junglee and seemed like a dead investment; until now. Product Ads…
