wordpress blog stats
Connect with us

Hi, what are you looking for?

Amagi ropes in Zee Media’s Jitesh Rajdeo for global expansion

Jitesh-RajdeoAmagi Media, which offers geo-targeted television advertising, has appointed Jitesh Rajdeo as its director – sales and alliances for India and neighbouring countries. His responsibility includes managing sales and revenue from broadcasters and advertisers from India and globally, Amagi’s founder Srinivasan K.A told Medianama.

For the past few months, Amagi has been exploring non-Indian territories by offering its technology as a service to broadcasters in Europe, Singapore, Africa and South America through partners. While it expands, Rajdeo will be responsible for sales, revenue and collection, informs Srinivasan. “The main challenge here lies in establishing our brand name in the technology broadcast space. People are not used to seeing technology sellers in broadcast from India, and it has taken time to build our credibility in other markets,” he adds.

Rajdeo has worked with different companies under the Zee Entertainment brand since 2000, the last one being Zee News as Chief Sales Officer. He has also worked at various places including Mukta Advertising, Asian Age newspaper, Modi Entertainment Network and Multichannel India. Overall, he has over 20 years of experience in the media sales industry.

In India, Amagi works with broadcasters like Zee Network, TV18 and Times group, and with advertisers like Unilever, Pepsi Co and P&G. Amagi buys television ad-slots from broadcasters and allows advertisers to showcase their ads in the relevant territories.

Amagi had raised Rs 30 Crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures in July 2013, adding to the Rs 37 crore from Nadathur Group and Ojas Ventures in 2011. Srinivasan states that the funding is being used to for sales and marketing, hiring talent in sales and research, and for global expansion. He added that Amagi continues to look for talent at different levels.

Amagi’s direct competitor is VuBites, which enables local television advertising in Indian cities.  and other competitors include EatAds, Ad Home.com

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.


This article addresses the legal and practical ambiguities in understanding the complex crypto ecosystem in India.


It is widely argued that the PDP Bill report seeks to discard the intermediary status of social media platforms but that may not be...


Looking at the definition of health data, it is difficult to verify whether health IDs are covered by the Bill.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ