Jitesh-RajdeoAmagi Media, which offers geo-targeted television advertising, has appointed Jitesh Rajdeo as its director – sales and alliances for India and neighbouring countries. His responsibility includes managing sales and revenue from broadcasters and advertisers from India and globally, Amagi’s founder Srinivasan K.A told Medianama.

For the past few months, Amagi has been exploring non-Indian territories by offering its technology as a service to broadcasters in Europe, Singapore, Africa and South America through partners. While it expands, Rajdeo will be responsible for sales, revenue and collection, informs Srinivasan. “The main challenge here lies in establishing our brand name in the technology broadcast space. People are not used to seeing technology sellers in broadcast from India, and it has taken time to build our credibility in other markets,” he adds.

Rajdeo has worked with different companies under the Zee Entertainment brand since 2000, the last one being Zee News as Chief Sales Officer. He has also worked at various places including Mukta Advertising, Asian Age newspaper, Modi Entertainment Network and Multichannel India. Overall, he has over 20 years of experience in the media sales industry.

In India, Amagi works with broadcasters like Zee Network, TV18 and Times group, and with advertisers like Unilever, Pepsi Co and P&G. Amagi buys television ad-slots from broadcasters and allows advertisers to showcase their ads in the relevant territories.

Amagi had raised Rs 30 Crore from Mayfield Fund and existing investors, Nadathur Group and Ojas Ventures in July 2013, adding to the Rs 37 crore from Nadathur Group and Ojas Ventures in 2011. Srinivasan states that the funding is being used to for sales and marketing, hiring talent in sales and research, and for global expansion. He added that Amagi continues to look for talent at different levels.

Amagi’s direct competitor is VuBites, which enables local television advertising in Indian cities.  and other competitors include EatAds, Ad Home.com