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Bad idea: Airtel will auto-renew data plan for postpaid customers who exceed data limit

Airtel India has made some big changes in the way you're charged for using data on its postpaid connections. If you end up consuming the data pack you subscribed to, you'll be auto-renewed for the same amount automatically, reports The Economic Times citing sources. The company confirmed this news to Medianama. The company charges Rs 250 for 1GB of 3G data and if that expires, you'll be billed another Rs 250 for additional 1GB whether you use that much data or not! As of now, you will be charged only for the additional data used, i.e., if you use 5MB after exceeding the data limit you'll be charged for only that 5Mb of data. This leaves a user with an option to not use mobile data till the next billing cycle. Why is Airtel doing this?: Airtel says this new approach could help avoid bill shock, but people could end up using up few more MBs accidentally and ending up getting a higher bill than they expected. The other factor is the rising pressure to increase their data revenues. At the end of FY14, the company had reported that it has 58.08 million mobile Internet connections, of which 10.98 million are 3G connections. In the last quarter of the financial year, data usage per connection grew by 11% to 277 MB, up from 249 MB in the previous quarter and up 48% from 187 MB in the same quarter last year. This led to a higher data ARPU of Rs 79 for the quarter, up 5% from Rs 75 in…

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