anandBharti Airtel has appointed former Yahoo’s senior director for search Anand Chandrashekaran as Chief Product Officer and he will focus on improving the company’s data services, reports The Economic Times.

This is a new designation created by Airtel for Chandrasekaran, who who recently helped Yahoo integrate Yelp into search results. He will report to consumer business head Srinivasan Gopalan and will also lead product conceptualization, design and development across the consumer business segments for the company. It is not clear if this move has anything to do with Airtel’s recent decision to adopt content based data plans.

Chandrashekaran joined Yahoo in 2011 as senior director for mobile products and worked on mobile search and Yahoo Answers. He then became senior director for search in 2012 and focused on local listings, content partnerships and maps.

Prior to Yahoo, Chandrashekaran was venture advisor at Storm Ventures and Director of product management at Openwave. He had also co-founded Aeroprise Inc. a company that deployed mobility solution for IT Service Management.

Chandrasekaran’s appointment comes amidst a flurry of resignations by senior Airtel executives after Airtel India CEO and joint MD Gopal Vittal was promoted as the Managing Director and CEO (India & South Asia).

Sukesh Jain, Chief Marketing Officer of Airtel’s enterprise business, Delhi head Rohit Gothi, Tamil Nadu & Kerala head Vikas Singh and retail outlets head Mohit Parasher quit last month. Nikesh Arora, Chief Business Officer at Google, had also resigned from Bharti Airtel’s board last month.

Meanwhile, Manoj Kohli stepped down as the managing director and CEO (International) of Bharti Airtel, PVV Srinivasa Rao, who was heading the company’s UP East & West circles and  Ramesh Menon who was the circle head for Andhra Pradesh, Madhya Pradesh and Chhattisgarh, had quit in January. In December 2013, Senior Vice President & Chief Information Security Officer Felix Mohan quit to launch his own venture, while Bharti Enterprises Group CIO Jay Menon had also exited from the company.