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Yahoo claims 430M monthly mobile users; APAC revenues at $171.6M; Display grows after 7 quarters

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Asia Pacific’s contribution to Yahoo’s total revenues continues to decline: The company reported Asia Pacific revenues (excluding traffic acquisition costs) of $171.6 million for the quarter ended March 31, 2014 (Q1 2014), a 7.9% decline from $186.3 million in the same quarter last year.

The region contributed for 15.8% of Yahoo’s total revenues (ex-TAC) for the quarter which was at $1.09 million. In comparison, APAC region had contributed for 16.5% of the revenues in the same quarter last year and 18% of revenues in the previous quarter.

Including the traffic acquisition costs, the total revenue for the region was at $174.2 million for the quarter, down from $203.3 million in the same quarter last year.

Yahoo revenue region split

Profits decline: Yahoo reported a overall profit of $312 million for the quarter, registering a 20% decline from $390 million in the same quarter last year. However note that this quarter includes net restructuring charges of $6 million while Q1 2013 includes restructuring reversals of $4 million.

The revenue ex-TAC marginally increased by 1% to $1.09 million from $1.07 million in the same quarter last year while the total revenue declined by 1% to $1.13 million for the quarter from $1.14 million in Q1 2013.

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– Yahoo claims to now have 430 million monthly mobile users, up from 400 million in the previous quarter.

– Yahoo launched two new media sites – Yahoo Food and Yahoo Tech which have been designed in a digital magazine format.

– Launched a iOS app called Yahoo News Digest which provides a summary of all the important, need-to-know news to users twice per day.

– Introduced the next version of its Connected TV platform, called Smart TV platform. Also launched Yahoo Screen on Roku.


Acquired contextual Android home screen launcher Aviate and introduced a new feature called Aviate Listening Space which automatically surfaces all installed music apps in a single place and also recommends related music apps to users.

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Introduced a new Yahoo advertising suite which comprises web, mobile, and video ad products for premium and audience-focused display, native, search advertising. Also launched Yahoo Gemini, an ad marketplace for mobile search, native advertising, and Tumblr’s sponsored posts which is now powered by Yahoo advertising.

Signed a partnership to feature user reviews, business information, and star ratings from Yelp on Yahoo search.

Introduced Yahoo Games Network and new Yahoo classic games. Also released updated version of existing products like Yahoo Sports.

Display Revenues grows after 7 consecutive quarters of decline

Display revenue ex-TAC saw a 2% YoY increase to $409 million for the quarter, up from $402 million in Q1 2013. The total display revenues however remained flat at $453 million for the quarter. Number of ads sold (excluding Korea) increased by 7% approximately YoY while the price-per-ad (excluding Korea) declined by 5% YoY.

Yahoo Display Trends

Yahoo CEO Marissa Mayer mentioned this is the company’s first Q1 quarter since 2011 where it has seen a year-on-year growth in display revenues ex-TAC. This is also the first growth quarter for Yahoo after seven consecutive quarters of decline. It last reported an increase in display revenues in Q2 2012, which was incidentally the first quarter with Marissa Mayer at the helm.

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Search Revenues ex-TAC Increase for 9th consecutive quarter

Search revenue ex-TAC increased by 9% YoY to $444 million for the quarter, from $409 million in Q1 2013. The total search revenues also increased by 5% YoY to $445 million for the quarter, from $425 million in Q4 2012.

Yahoo Search trends

Paid clicks (excluding Korea) increased 6% approximately YoY while the price-per-click (excluding Korea) increased by 8% approximately YoY. Mayer noted that this is Yahoo’s 9th consecutive quarter of YoY growth in Search revenue ex-TAC.

Other Highlights

– Cashflow: As of March 31, 2014, Yahoo has $4.6 billion money in terms of cash, cash equivalents, and investments in marketable securities, as compared to $5 billion in the previous quarter.

– Share repurchase: During Q1 2014, Yahoo repurchased 12 million shares for $450 million at an average price of $37.65 and used $22 million for acquisitions.

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Employees: Yahoo has 12,400 employees worldwide, up from 12,200 in the previous quarter.

Download: Press Release | FinancialsSlides

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