Mobile video search and delivery company Vuclip has inked a strategic partnership with Tips Industries Ltd to provide Bollywood and Indipop albums, movie scenes and other movie related content on its mobile site and Android app.
Through this deal, Vuclip will be offering music videos from movies like Ramaiya Vastavaiya, Phata Poster Nikla Hero, Race 2, Ajab Prem Ki Gajab Kahani along with upcoming movies and albums from Tips Industries. The deal period or the terms of the partnership were not disclosed.
Interestingly, Vuclip claims that users will be able to access this content on any device and any network without buffering. We wonder whether Vuclip is using Jigsee’s technology to offer this feature. Jigsee had earlier claimed that it had deployed video on demand (VOD) solutions in low-bandwidth conditions on phones with basic features, and has also tested its services in India and Bangladesh in March 2011. The company was acquired by Vuclip in February 2013.
From what we heard from several YouTube content partners, Bollywood has been one of the popular genre among viewers in India on platforms like YouTube, which is probably by Vuclip has been focusing on Bollywood content for quite some time now. It claims to have tie-ups with studios like UTV Motion Pictures and Reliance Entertainment among others.
It had launched a mobile movie portal, ‘Starlight Cinema’ to offer more than 9000 movie clips in 13 Indian languages including Hindi, Marathi, Bengali, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani, Kashmiri, Tamil, Telugu, Kannada and Malayalam in November 2011. It had also launched a video destination called Vuclip TV to offer TV clips on mobile phones in June 2012. Vuclip had tied up with content partners like NDTV, UTV, India Today, 9XM, Maa TV and Yobohoon among others for this initiative.
Overall, it claims to have tie-ups with more than 150 global and hyper local content providers worldwide. It also claims that more 120 million people have watched over over 2 billion minutes of videos every month on the service.