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80% of Twitter’s ad revenues in Q1 2014 was from mobile

Mobile advertising represents around 80% of Twitter’s ad revenues which were at $226 million for the quarter ended March 31, 2014. This translates to mobile ad revenues of around $180.8 million for the quarter. In comparison, mobile advertising had accounted for 75% of the company’s ad revenues in the previous quarter and around 60% of ad revenues in the same quarter last year. Last week, Facebook had also mentioned that 59% of its ad revenues were from mobile devices in Q1 2014. Steady deceleration in user growth rate While the revenue is increasing for Twitter, its user growth rate seems to be steadily declining across the world: The company reported 198 million monthly active users (MAUs) outside the United States for the quarter, registering a 27% growth year-on-year (YoY) from 156 million MAUs in the same quarter last year. This is the lowest growth rate for the company since it started reporting its financials. The company had witnessed a 33% growth in the previous quarter and 41% growth rate in the quarter before. It is the same story with Twitter's worldwide user base which was at 255 million for the quarter, up 25% YoY. In comparison, the company had grown by 30% in the previous quarter and by 39% growth in the quarter before. Why $TWTR is tanking despite beating WallSt forecasts: user growth is slowing way down http://t.co/6m0FubZrwG @fastft pic.twitter.com/iCMMbPmMjZ — Tim Bradshaw (@tim) April 29, 2014 International users currently represent around 77.6% of Twitter’s total active base for the quarter…

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