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Times Internet’s GoCricket goes live just ahead of IPL

Just in time for the Indian Premier League (IPL) starting later this week, Times Internet's cricket site GoCricket has gone live with content that appears to have been compiled over a period of time. The company says GoCricket will offer original cricket reportage along with photos, videos, cricket records and trivia. It will also feature columns from cricket experts & writers and has roped in former Indian cricket captain Saurav Ganguly as a guest editor. In addition, it will allow visitors to watch Cricket on the phone, tablet or the desktop. Along with the site launch, the company has launched mobile apps for iPhone, Android, iPad, a touch friendly mobile site for smartphones and a WAP site for feature phones. When the IPL starts day after tomorrow, the site will apparently feature a video scorecard with real time video clips integrated into the scorecard. It's worth noting this comes at a time when court cases by STAR and Multi Screen Media are claiming ownership of Cricket rights. While Times Internet has the rights for this edition of IPL, the company might have to pay a license fee to incorporate this scorecard on their website in the future, as well as pay for ball-by-ball commentary if either STAR or MSM win their cases. It seems to have mentioned US-based cricket channel WillowTV on the page header, so it is possible that the video is syndicated from them. - More visual: The site has significantly more visual elements than its competitors like ESPNCricinfo or CricBuzz. It features separate sections for…

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