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The Lowdown: Amazon launches streaming & gaming set-top box Fire TV

The battle for the living room is heating up: E-commerce giant Amazon has finally forayed into home entertainment space by unveiling an Android-powered media streaming set-top box called Fire TV. This will compete with other living room media streaming devices like Apple TV, Roku, Google's Chromecast (sort of) and plethora of Android-based TV streaming media device EvoTV and Woxi Media’s SmartPod. But what probably set this apart from its competitors is that Fire TV also doubles up as a gaming console. However, it's worth noting that Microsoft is also targeting that market with its Xbox One console. There's also 18th Parallel which is apparently working with various service providers in India and Europe to convert Android set top boxes into gaming consoles. Another key differentiating factor for Fire TV would possibly be on the programming front: Amazon already has a video streaming service in…

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