Atlantic Media’s mobile-first digital publication Quartz has appointed Sruthijith KK as the editor for its Indian edition, which will be launched here in June in partnership with Scroll.in, which has been set up by former ACK Media CEO Samir Patil. Sruthijith was previously with The Economic Times, prior to which he has worked at ContentSutra* and Mint, among other publications.What is unusual is that the 4-5 member editorial team of the Indian edition of Quartz, including Sruthijith, will be rolls of Scroll. Scroll.in founder Samir Patil told MediaNama that such an arrangement is typically done when there is a licensing deal, but in this case, there is no licensing arrangement between Scroll.in and Quartz. S. Kalita Mitra, Ideas Editor at Quartz, had worked with Sruthijith while she was at Mint between 2006 and 2008. Why Scroll? The biggest question was why Atlantic Media went with Scroll instead of any other media house, or set up a their own operations in the country. Patil says that he wanted a partner for launching the publication in India and approached Quartz as they had similar ideas, especially around native advertising. Kalita told MediaNama that they liked Scroll because it wrote stories with sharability in mind. The arrangement between Scroll.in & Quartz Patil says that Scroll has a "co-publishing deal" with Quartz, and it will take care of all the content, while Quartz will take care of all the monetization. There is a revenue sharing agreement in place, but Patil declined to comment on the details of the…
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