wordpress blog stats
Connect with us

Hi, what are you looking for?

Snapdeal acquires fashion & lifestyle product discovery platform Doozton

Snapdeal Doozton

Fashion is the next big frontier for e-commerce sites: Snapdeal has acquired a Delhi-based fashion & lifestyle product discovery site Doozton for an undisclosed amount, reports TechCrunch.

Snapdeal co-founder Rohit Bansal has told the publication that it will be using Doozton’s technology to feature personalized fashion listings and provide fashion product suggestions on Snapdeal. The terms of the acquisition were however not disclosed.

Interestingly, this move comes at a time when Flipkart & Myntra, possibly the two largest players in fashion e-commerce segment in India, are reportedly prepping up for a merger while Amazon India is expected to launch its apparel category later this month.

Founded in March 2013 by Pushpendra Singh, Doozton is a social shopping platform which aggregates fashion and lifestyle products from online fashion & lifestyle stores and offers product recommendations to users based on their interests. It offers recommendations to users based on gender (male or female) or occasion like party, date, wedding, college, workplace and vacations among others. Users can also browse through fashion recommendations from their friends, Doozton community and the latest fashion trends.

One can choose any product of their preference and head over to the corresponding online store to purchase the product. Doozton currently has tie-ups with online fashion stores like Myntra, Zovi, Jabong, NDTV’s Indianroots, Zansaar, Koovs, Mebelkart, LadyBlush and Chumbak among others.

Advertisement. Scroll to continue reading.

Last May, Snapdeal had also acquired handicraft marketplace Shopo.in for an undisclosed amount, following which the site was shut down and the products were integrated to Snapdeal. The company had raised $133.7 million from eBay and others in February this year and has raised over $200 million investment until now.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ