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Rocket Internet Backed PricePanda Launches India Operations – StartupCentral

Indian price comparison sites PriceBaba and MySmartPrice just got themselves some formidable competition. Rocket Internet backed PricePanda, which raised $3 million from Tengelmann Group, Rocket Internet and AB Kinnevik in January, is announcing its entry into the Indian market. The local version of the price comparison engine, which currently offers prices for mobile phones, computers and cameras, is now live. “In 2012 the number of Indian retailers opening an online shop rocketed from 100 up to 600 and is tremendously growing since. Now it is our task to guide our users through the different offers to the deal that best suits their needs. At the same time, our platform empowers ecommerce businesses with helping them to convert their offerings into sales. We are really optimistic about this launch because ecommerce in India is currently booming similar to how it was in Malaysia where we first operated in 2012,” PricePanda co-founder Christian Schiller said in a statement. The India launch follows PricePanda’s rapid expansion in eight countries in South East Asia and Latin America throug 2012 and 2013. The site will offers users products from several categories including computers, software, health and beauty, home appliances, music and games. Customers can compare different deals for the requested products in order to make informed purchasing decisions. Clicking on a deal will redirect the user to the merchant’s online shop where the product can be ordered. Founded in 2012 by by Christian Schiller and Louis Iskandar, PricePanda enables shoppers to find and compare more…

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