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Roadies star Ranvijay’s wedding is a YouTube only show; On branded YouTube Shows

YouTube production house One Digital Entertainment, creative agency Colosceum and the Viacom18's new division Spotlight are launching a digital only show in association with Jack&Jones, called Hitched. It will follow the Roadies and Splitsvilla star Ranvijay as he prepares for his destination wedding. The group has uploaded the first episode of the show on YouTube and ZengaTV on a channel named after Ranvijay. Note that One Digital is a company backed by Zenga TV. Though the show is 16 parts long, it is not clear what the duration of each episode will be or if there will be a fixed length for each episode. Update: One Digital has informed us that they haven't set any restrictions on the length of a webisode. It also informed us that a new episode will be uploaded every Monday and Thursday. The company added that it is also looking forward to working with Rannvijay to build up his YouTube channel even after the end of the show. Monetization: The show doesn't seem to be using any ads yet, but may be they will have Jack&Jones product placements later on in the show. One Digital has said that several celebrities will also be making an appearance through the show, but hasn't shared any names yet. It's not clear if they will be paid appearances or if they will be on the show to promote brands and movies these guests are associated with (like in Big Boss). Why brands use product placements on YouTube Revenue generation has been a primary challenge for most YouTube partners. Apart from a lack of guarantee on the revenue generated, partners also face the…

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