Indian mobilephone manufacturer Micromax has started manufacturing devices in its Rudrapur plant, reports PTI. A spokesperson told the publication that all the tablets being sold in India are manufactured at this facility, but mobile phone production is only at initial stage. According to an earlier report, the company was expected to employ 400 people on a trial basis at the plant.
Micromax was previously importing devices from China, where it has tie-ups with manufacturers such as Foxconn. It is not clear if the devices are fully manufactured here or if it’s only an assembly plant. A lot of companies import electronics in knock down form to India and assemble them to save on import duty.
Micromax Co-Founder Rahul Sharma had said that their end goal was to go global as an Indian hardware brand. Micromax has 17% smartphone market share in India, just behind the market leader Samsung. The company had shipped 2 million units in Q2 alone, thanks to the strong performance of its Canvas series.
Indian government has been encouraging domestic companies to start manufacturing electronics goods within the country instead of importing them and had approved National Policy on Electronics. National Manufacturing Competitiveness Council (NMCC) had also proposed the creation of a $1 billion fund to encourage telecom equipment manufacturing in India.
Micromax had earlier announced that it will start selling its devices in Russia and had tied up with Russian search engine Yandex for apps too. The company had roped in Hollywood star Hugh Jackman as its brand ambassador earlier this year, hinting at its plans to take the brand global. There were also rumours of the company acquiring a stake in Korean smartphone company Pantech, but the company has denied any such development.