Location based services and maps company MapmyIndia has introduced a new vehicle safety solution with house-level data called Rover.

The company notes that this solution will allow users to track the location of their vehicles in real-time on mobile and web browsers via GPS. One can also create routes and get alerts via SMS or email in case the vehicle deviates from the route.

Rover runs on MapmyIndia Maps 8.1 which was released last November and is priced at Rs 11,990. It will be available in automotive and accessories retail outlets across all major cities of India although the house-level maps is limited to 74 Indian cities only.

MapmyIndia Rover

Car Related Alerts: Besides vehicle tracking, MapmyIndia notes that users can also receive alerts via SMS or email, when the vehicle is speeding, entering or leaving a geo-fenced area and when the vehicle is idling, among others. It also apparently allows users to check the status of the vehicle engine (on or off) and GPS (connected or not) among others.

MapmyIndia claims that users can also remotely stop the vehicle by switching the engine from their phone in case of a theft and get the vehicle’s current location through an SMS. MapmyIndia’s managing director Rakesh Verma claims Rover caters to both individual vehicle owners and businesses operating vehicle fleets like BPOs, Logistics and Taxi services among others. However, it seems like the solution is targeted more towards businesses.

Reports: Rover offers map-linked vehicle reports on a daily, weekly and monthly basis over email. It also seems to offer reports on the distance travelled, stops taken and speeds maintained by the vehicle among others.

Last May, MapmyIndia had also inked an exclusive partnership to offer in-dash GPS navigation system in the Tata Vista D90. It also has similar tie-ups with a series of car makers to offer its GPS solutions on a range of car models. Some its partners include BMW, Jaguar-Land Rover, Mercedes, Toyota, Honda, Volkswagen, Renault, Mitsubishi, GM, Ford, Tata, Mahindra and Maruti.

Other Players: AssetTrackr offers vehicle tracking solutions and had raised $500,000 investment in March last year. Blume Ventures-backed Verayu also offers a GPS tracking device for vehicles called Yantra.

Bangalore based GIS company Magnasoft had also launched a school bus tracking service NorthStar in November 2012 while Naspers owned IbiboGroup had acquired bus tracking company YourBus for an undisclosed amount last month.