July Systems

Bangalore-based mobile application platform provider July Systems has raised $2.1 million of a $2.9 million investment round, the company has informed in an SEC filing. (hat tip – TechCircle). It’s currently not clear who the investors are and where the company plans to use the funds raised. We are currently awaiting a response from July Systems on this.

With this investment, July Systems has raised around $36.2 million investment until now. This includes a $15 million round from Updata Partners, Intel Capital and WestBridge Capital in February 2012, a $7 million round from Intel Capital, Sequoia Capital and Footprint Ventures in March 2010 and a follow-on round by Intel Capital in May 2011.

While Intel Capital hadn’t disclosed the follow-on investment amount back then, an SEC filing from the company suggests that it had raised $10 million in April 2011. It’s not clear whether Intel Capital was the sole investor in this round or it had seen participation from any other investor. July Systems had also raised $2.1 million investment in July 2009.

BJ Arun Is New CEO

Coinciding with this investment, July Systems has also appointed BJ Arun as its new CEO. He will be taking over from the erstwhile CEO Rajesh Reddy. In this role, Arun will be responsible for the company’s growth in the mobile apps market.

Prior to this appointment, Arun had founded a Linux based High Performance Computing (HPC) solution provider called California Digital in 1994. He was also the co-founder and CEO of Librato, a San Francisco-based metrics and monitoring solution provider for IT systems.

July Systems develops cross-platform mobile content applications for brands like CNN, ESPN, Toys R Us, Intel, Unilever, NBC Universal, Fox, CBS and NBA. Last March, the company introduced a cloud-based self-authoring platform called July MX which allows customers to create and publish mobile sites and applications without any coding expertise.

Few months later, it introduced a new software development kit called App X. This allows non-programmers to use pre-built, configurable modules across various categories like content, commerce, payment, social and video to add new sections to their existing live apps, without re-submitting the apps for certification.

India?

We’re not sure if it is still servicing clients in India although we noticed that OnMobile* and Ferns N Petals are listed as customers on the company’s website. At one point in time, July Systems used to manage sites for HT Media, Network18, Livemint and others. It also had exclusive rights to the mobile version of the official IPL website M.IPLT20.com, for a period of two years in 2010.

*Disclosure: OnMobile is an advertiser with Medianama