Subtle differences in the pre-emptive legal notice, or rather, a "letter of advance notification" that went out yesterday from Copyright Integrity International, a body representing the legal interests of the "BCCI - Indian Premier League", when compared with previous notices sent by the same firm: 1. Inclusion of Internet services: Previous notices have focused largely on mobile rights and mobile activation rights, but given that the scope of the Hot News cases has been expanded, following lawsuits from Multi Screen Media and STAR, the BCCI-IPL is now looking to also control what content is published and distributed on the Internet. 2. Use of content for journalistic purposes allowed, but not commercial:The relevant portion of the notice: "Other than TIL and the Approved Sub-licensees, no entity operating or making available an internet portal service, mobile telecommunication service, mobile application service or value added service is entitled without license from TIL or any of Approved Sub-licensees to make unlicensed commercial use of any or all of the IPL Names, IPL Marks, and IPL Proprietary Content, other than for activities that are primarily journalistic in nature, activity and scope, and such entity may not commercially associate in any other way, either expressly or impliedly, including through marketing promotions, contests, advertising, fantasy games or other commercial activity, with the BCCI or Pepsi IPL;" Our Take: this notice appears to have taken into account concerns we had raised earlier about the creation of quasi property rights through the STAR lawsuit (read: The War On News), which would…
