Hyderabad-based IMImobile has signed a multi-year strategic partnership with Senegal-based press release wire African Press Organization (APO) to provide Africa-related news content across the continent.

Through this partnership, APO will be delivering an exclusive feed of Africa-related news releases issued by governments, institutions, NGOs, companies, and United Nations agencies to subscribers in Africa free of charge.

This content will comprise of text, images, video, audio and documents and will be integrated to its cloud-based DaVinci Evolved Service Platform (ESP).  IMIMobile claims that APO will be able to deliver this content to over 250 million mobile subscribers across telcos like MTN Group, Airtel, Orange, Vodafone Group and Tigo in over 30 countries through this service.

Last year, IMImobile partnered with another African content provider Content Connect Africa (CCA) to provide African independent music and video content across Africa. IMImobile also provides its mobile engagement solutions to telecom operators, enterprises and media like BBC, Ford, O2 and Universal Music.

In October 2012, IMIMobile had launched a cloud-based mobile engagement (m-engagement) platform called Open House, which is powered by its Da Vinci platform. It offered ready-to-use services to enable businesses quickly setup and deploy multi-channel customer engagement services and employee productivity services and also allowed developers to integrate mobile operator connectivity and Open House platform’s capabilities within their business applications.