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59% of Facebook’s ad revenues in Q1 2014 were from mobile ads

Mobile advertising now represents 59% of Facebook's advertising revenues which was at $2.27 billion for the quarter. This translates to mobile advertising revenues of around $1.34 billion for the quarter. This is almost double of 30% contribution in the same quarter last year. Note that Facebook had zero mobile advertising revenues while going public about two years back. While Facebook hasn't disclosed any region-wise split for its mobile revenues, the company mentions that Asia contributed about $333 million of overall advertising revenues during the quarter. User Base Metrics Facebook continues to see user growth in Asia, reporting 390 million monthly active users (MAUs) in the region for the quarter ended March 31, 2014. This is a modest growth from 368 million MAUs sequentially and 319 million MAUs in the same quarter last year. The company had claimed to have crossed 100 million monthly active users in India earlier this month. The average Daily Active Users (DAUs) in Asia was at 216 million for the quarter, up from 200 million DAUs sequentially and 167 million DAUs in the same quarter last year. Globally however, Facebook registered only a minor sequential growth in its monthly active user base to 1.28 billion MAUs for the quarter, up from 1.23 billion MAUs in the previous quarter. The average DAUs however saw a modest sequential growth to 802 million for the quarter, up from 757 million in the previous quarter. Global Mobile MAUs cross 1 billion mark Mobile MAUs has also crossed the one billion mark during the quarter (1.008 billion to be exact), up…

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