Extraaa Innings has started using a Tweet to Unlock and Twitter Mirror feature during its IPL broadcast on Sony Max and Sony Six. As far as we know, it is the first time these features were implemented in India.
This feature is similar to the promotions on Facebook, where you can view the content only after you ‘Like’ a page. We contacted Twitter to find out how much exclusive content was being provided and how new this concept is to India, but we haven’t received a response yet.
The company also claimed that it had added support for Twitter Mirror, that allows hosts, cricketers and celebrity guests to tweet candid photos via the @sonymax and @sonysix accounts. However, we couldn’t find any such shots on these accounts. Twitter Mirror, is often found backstage at major award shows and allows celebrities to take selfies simply by tapping the screen. These photos are then posted to the service with the appropriate hashtag.