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Updated: What Indian Digital Media companies are doing for #Election2014

Updated below

With elections starting earlier this week, several Indian digital media companies have launched (or partnered to launch) election specific sections to track the polls, provide election trends and sentiment analysis for political parties and candidates. These include:

Times of India Social News Hub

Times Of India

Times Internet has tied up with Twitter and Frrole to set up a social news hub on TimesofIndia.com which offers the latest trends and sentiments around candidates and parties in real-time, based on trend & sentiment analysis of election-related tweets.

Twitter Logo

It offers visualizations comparing the Twitter mentions and sentiment percentage for prominent candidates like Narendra Modi, Rahul Gandhi, Sonia Gandhi and Arvind Kejriwal among others on a daily and a weekly basis. It also allows users to choose any specific state to view their polling date and also view results of previous elections.

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Besides this, the hub also has a tabbed section which shows all election-related tweets along with positive and negative tweets and allows readers to reply, retweet or favorite any specific tweet. The positive & negative tweets section is quite strange since it is clubbing all “positive” and “negative” tweets at a single place. This doesn’t really work since a specific tweet can be both positive or negative in the eyes of readers. For instance, a tweet favoring BJP will be negative for other parties. What the company could’ve done instead is allow users to view positive or negative tweets based on the candidate or the party.

ET-Simplify360: Times of India’s sister publication The Economic Times has tied up with Bangalore-based Simplify360 to offer election related Twitter trends and visualizations like trending topics, most talked political parties and politician rankings based on awareness, prominence and favorability among others.

Times Now-Frrole & WayIn: Times Now is using various Twitter data and tools including those from Frrole and Wayin to visualise local and national news and create conversations around the election.

CNN-IBN Microsoft Election Analytics Centre


Microsoft India has partnered Network18 to setup an analytics centre called CNN-IBN Microsoft Election Analytics Centre. This centre will be using Microsoft’s software and hardware to offer election data and analysis to Network18’s television channels like CNN IBN & IBN7 & its online platforms like IBNLive and Firstpost among others. These visualizations will be provided by Gramener, a data visualisation and analytics company and one of Microsoft’s partners.

The company notes this data will also be available on Bing’s election microsite, although we weren’t able to find any Network18 content on the microsite at the time of writing this article.

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A mobile and tablet app called “Indian Elections” is expected to be released in a few days. It will be initially available for Windows Phone and Windows 8 tablets with iOS and Android versions in the works.

Update: IBNLive has also tied-up with the social and digital services provider TO THE NEW to launch a real-time social tracker called ‘Social Tracker 2014‘. This tracker aims to track key political personalities and political parties who are being actively discussed across social platforms on a daily and a weekly basis along with the sentiment around these candidates and parties, highlighting the most positively and negatively discussed personalities and parties.

It also features a Geo Heat map which features all the top cities from where conversations are originating along with a dedicated word cloud for each of the key candidates and parties highlighting the positive and negative sentiments.

India Today Election Express

Election Express logo

India Today has launched a microsite called Election Express to showcase liveblogs and videos from the channel’s on-the-spot election coverage across the country.  It also provides the schedule of their election journey and the current location of its election bus on the site.

Livemint’s Flipboard magazine

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Livemint Logo

HT Media’s Livemint has a dedicated election section which offers news, blogs, columns, quotes and photos in a photo tile format. It has also introduced a Flipboard magazine wherein the publication will be curating election related coverage.

Sadly though, the coverage seems to be limited to Livemint’s own articles at the moment. It could also curate content from Twitter and YouTube, considering how politicians and political parties have been quite active on these platforms.

DNA’s Data stories

DNA Logo

Daily News and Analysis (DNA) also has dedicated election section featuring latest election news, columns & opinions and interviews from various candidates. What’s interesting though is DNA also has a sub-section called Data Stories to feature various data-related stories.

In Indic Languages

Dainik Jagran Logo

Dainik Jagran has a dedicated microsite on 2014 elections featuring news, opinions, live updates, polls and cartoons among others. There is also an iReport-like citizen journalism feature for users to upload election related content.

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Dainik Bhaskar’s election page offers latest election news, opinions and quotes  along with a constituency-wise table of candidates.

Yahoo India LogoYahoo India

Yahoo has an election tracker as part of its news section, with videos and infographics on the issue apart from news. It seems to be investing in some original reporting this time around and there is also a section dedicated to odd news around the election. The infographics on Yahoo’s election page however, are static images unlike the interactive ones created by other media groups. The videos seem to be syndicated from TV channels such as Times Now and agencies like ANI.


Social Samosa Election Tracker

Social Samosa

Social media publication Social Samosa also has an election tracker which offers social media stats like Twitter & web mentions, negative mentions and sentiment analysis for key politicians and political parties. Interestingly, it also offers engagement metrics for these politicians and political parties and provides a comparison of these metrics among all key politicians. The company has tied up with the social media monitoring, analytics and reporting tool Konnect Social for this initiative.

What’s also interesting about this tracker is that it also seems to be tracking election-related articles from different publications like Times Of India, NDTV and IBNLive among others, in order to offer an overview of how positive, negative or neutral is the site. Although, we are not sure on what basis is the publication tracking this since it seems to be tracking very few articles at the moment.

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NDTV Elections Section

NDTV Election Logo

NDTV’s election section ‘India Votes 2014‘ offers election-related news and columns along with pictures and videos. It also has charts depicting information like gender break-up, education, age-wise break-up, wealth, criminal record and session attendance. The company has tied-up with Association for Democratic Reforms (ADR), Myneta.info and PRS Legislative Research for the data.

There is also an integration with NDTV’s TV news channel wherein users can upload videos stating their views on government issues and expectations from the government and the select ones will apparently be aired on the channel.

Also read:

Dear BBC, your WhatsApp election coverage idea is not scalable
India’s Potential Data Dividend – Kushan Mitra
#Election2014: Know your candidates through this Google tool

Update: It looks like Yahoo does have an election tracker this time around. The error is regretted.

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