Updated below With elections starting earlier this week, several Indian digital media companies have launched (or partnered to launch) election specific sections to track the polls, provide election trends and sentiment analysis for political parties and candidates. These include: Times of India Social News Hub Times Internet has tied up with Twitter and Frrole to set up a social news hub on TimesofIndia.com which offers the latest trends and sentiments around candidates and parties in real-time, based on trend & sentiment analysis of election-related tweets. It offers visualizations comparing the Twitter mentions and sentiment percentage for prominent candidates like Narendra Modi, Rahul Gandhi, Sonia Gandhi and Arvind Kejriwal among others on a daily and a weekly basis. It also allows users to choose any specific state to view their polling date and also view results of previous elections. Besides this, the hub also has a tabbed section which shows all election-related tweets along with positive and negative tweets and allows readers to reply, retweet or favorite any specific tweet. The positive & negative tweets section is quite strange since it is clubbing all "positive" and "negative" tweets at a single place. This doesn't really work since a specific tweet can be both positive or negative in the eyes of readers. For instance, a tweet favoring BJP will be negative for other parties. What the company could've done instead is allow users to view positive or negative tweets based on the candidate or the party. ET-Simplify360: Times of India's sister publication The Economic Times has tied up with…
