, an e-commerce website that sold school supplies, has stopped operations, reports iamwire. The company had raised about $1 million from Angels Investors Consortium, and some other private investors in 2012.

Earlier this year, the company had told NextBigWhat that it won’t shut down, but was scaling down operations. It had also shifted its focus to a B2B model.

AllSchoolStuff was launched in November 2011 and was founded by Manoj Chandra, who was heading the marketing portfolio for Bata India, and Ankur Garg, who founded a company focused on e-commerce technology platforms. The store targeted students and parents looking for text books, stationery, and other educational products; schools looking to source school/teacher supplies and small stationery shops looking to source branded products from a single source. It offered products such as text books, stationery supplies, craft items and computer accessories, among others, across categories such as books and learning, art & craft, stationery & office, activity, school supplies and gifts.

The site used to operate its own warehouse to stock inventory and had claimed to ship to most parts of the country. It offered free home delivery for orders above Rs 250 and Cash on Delivery without extra charges for orders worth Rs 500 or above.

The bigger e-commerce companies such as Flipkart, Snapdeal, Amazon and eBay have been adding verticals at a rapid pace, making the market very difficult for vertical players such as AllSchoolStuff. Just yesterday we had reported the news of IndiaPlaza, one of the pioneering e-commerce sites in India, shutting down. Also see this long list of e-commerce companies that have shut down in India.

Here’s the message that was put up on AllSchoolStuff website:

Goodbye! It was great having been able to serve you.

Over the past 3 years, has been India’s favourite online store for school & learning needs, focusing upon providing an exciting online destination for students, parents and schools to choose from a wide variety of branded, high quality products to meet all their educational supplies needs.

With over a million products sold, we have brought smiles to thousands of children across India. But all good things do come to an end and our journey ends now. Thank you to all our consumers, suppliers, employees, associates and investors who supported us during this brief but very exciting journey.

Good Bye.