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E-Commerce Roundup: New Amazon India Stores, Myntra Designer Tie-ups & Flipkart WP App

New Amazon.in Stores


Hindi Books: Amazon’s India marketplace Amazon.in has launched a Hindi physical book store which claims to offer over 23,000 Hindi titles across various genres like literature and fiction from authors like Premchand, Gulzar, Javed Akhtar, Harivansh Rai Bachchan, Kamaleshwar and Yashpal among others.

It will also apparently offer Hindi translated versions of more than 800 English books along with reference books, textbooks and language learning books. The company also plans to launch books in other regional languages like Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi soon.

Cricket Merchandise: Just in time for Indian Premier League, Amazon has also launched a cricket store offering merchandise from various IPL teams and other cricket-related products like cricket bats, balls, kit bags, helmets, wickets and protective gear among others.

Shoes: Earlier in the week, it also introduced an online shoe store which claims to offer more than 5000 styles of shoes for men, women and kids, from more than 50 international and Indian brands.

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This includes formal Oxford and Derby shoes, sports shoes, loafers, flats, stilettos, party-wear and flip-flops among others from Indian brands like Metro, Liberty and Lords and International brands like Crocs, Puma, Fila, Red Tape, Catwalk, Tresmode, Inc. 5, Disney, Converse, Havaianas and Carlton London among others.

It will also offer shoe accessories like polishes, insoles, and brushes from brands like Woly and Cherry Blossom. The company claims to offer more than 15 million products across more than 20 categories. More recent additions include a health and personal care store earlier this month and a sports and fitness store last month.

Myntra’s New Designer Collections


Myntra has tied up with fashion designer Anita Dongre to exclusively retailer her Iinterpret Spring Summer 2014 collection on the portal. It has also launched the 2014 collection of ‘BIBA by Rohit Bal’ and ‘Indian by Manish Arora’, which will be exclusively available on the site.

Anita Dongre’s collection will include 52 styles and will be priced between Rs 3,990 to Rs 18,990 while Rohit Bal’s collection will include 27 styles priced between Rs 5,995 to Rs 15,950 and Manish Arora’s collection will include 17 styles priced between Rs 1,495 – Rs 9,950. This is part of Myntra’s premium designer wear segment which was introduced last November.

Along with this, Myntra informed that it also introduced two International brands namely Desigual and 883 Police on the site and is looking to add more than 50 International brands to its portfolio.

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Flipkart’s Windows Phone app & Free Mobile Shipping


Earlier this week, Flipkart introduced a native Windows Phone app which allows users to browse through various products on the site and purchase them. The company already offers mobile apps for iOS and Android.

In a possible bid to incentivize shopping on their mobile app, Flipkart has informed that it is currently offering free shipping & delivery for orders booked through their mobile apps. It is also apparently offering product discounts for customers shopping through its mobile app. The company claims that 20% of its orders are being placed through mobile apps, which it expects to increase to 50% in the future.

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