India continues to be top advertising country for BuzzCity with 20.9 billion ad views in Q4-FY14, up from 18.4 billion ad views in the previous quarter.Interestingly, the Indonesian market grew at an astounding 54% displaying 16.3 billion ads and has been termed a mobile hotspot by the company, in its report (pdf) for the quarter.
Most of the advertisements in India were promotions of premium content (news, video, TV) by mobile carriers here according to the report. The average CPC continues to remain the minimum bid amount of 1 cent.
Rise of smartphones: 43% of the devices displaying BuzzCity ads in India are smartphones according to the report. S40 devices still account for 24% of the devices, followed by Android with 18% and Symbian with 17%. It is worth noting that Android accounted for only 14% of ad views in the previous quarter.
As far as manufacturers are concerned, Nokia continues to lead with 44% marketshare, followed by Samsung with 24%. Indian mobile manufacturer Micromax received 5% of the views, just ahead of LG which received 4%, much like Sony. It is worth noting that Nokia’s marketshare seems to have increased from the 39% last year, while Samsung’s seems to have dipped from 33%. Also, in the previous quarter, the company had stated that ‘white box phones’ account for 18% of the market and this year it looks like it has taken Micromax out of that pool.
Glamour, mobile and dating was the most popular channel with 34% views followed by mobile content with 26% views. Entertainment and lifestyle channel received 14% of views, just like mobile portals. Community related channels received 8% while utilities received 4% of the views.
The report also stated that SBI, PNB, ICICI and Bank of Baroda were the most used banking services by mobile users in India, but it’s not clear it came to this conclusion.