wordpress blog stats
Connect with us

Hi, what are you looking for?

BuzzCity serves 20.9 bn mobile ads in India in Q4-FY14; smartphone penetration at 43%

buzzcityIndia continues to be top advertising country for BuzzCity with 20.9 billion ad views in Q4-FY14, up from 18.4 billion ad views in the previous quarter.Interestingly, the Indonesian market grew at an astounding 54% displaying 16.3 billion ads and has been termed a mobile hotspot by the company, in its report (pdf) for the quarter.

Most of the advertisements in India were promotions of premium content (news, video, TV) by mobile carriers here according to the report. The average CPC continues to remain the minimum bid amount of 1 cent.

Rise of smartphones: 43% of the devices displaying BuzzCity ads in India are smartphones according to the report. S40 devices still account for 24% of the devices, followed by Android with 18% and Symbian with 17%. It is worth noting that Android accounted for only 14% of ad views in the previous quarter.

As far as manufacturers are concerned, Nokia continues to lead with 44% marketshare, followed by Samsung with 24%. Indian mobile manufacturer Micromax received 5% of the views, just ahead of LG which received 4%, much like Sony. It is worth noting that Nokia’s marketshare seems to have increased from the 39% last year, while Samsung’s seems to have dipped from 33%. Also, in the previous quarter, the company had stated that ‘white box phones’ account for 18% of the market and this year it looks like it has taken Micromax out of that pool.

buzzcity_q4fy14

Glamour, mobile and dating was the most popular channel with 34% views followed by mobile content with 26% views. Entertainment and lifestyle channel received 14% of views, just like mobile portals. Community related channels received 8% while utilities received 4% of the views.

Buzzcity_channel_q4fy14

The report also stated that SBI, PNB, ICICI and Bank of Baroda were the most used banking services by mobile users in India, but it’s not clear it came to this conclusion.

Advertisement. Scroll to continue reading.

Written By

I'm passionate about technology and gaming. You can follow me <a>@chupchap</a>

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

News

By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ