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BuzzCity serves 20.9 bn mobile ads in India in Q4-FY14; smartphone penetration at 43%

India continues to be top advertising country for BuzzCity with 20.9 billion ad views in Q4-FY14, up from 18.4 billion ad views in the previous quarter.Interestingly, the Indonesian market grew at an astounding 54% displaying 16.3 billion ads and has been termed a mobile hotspot by the company, in its report (pdf) for the quarter. Most of the advertisements in India were promotions of premium content (news, video, TV) by mobile carriers here according to the report. The average CPC continues to remain the minimum bid amount of 1 cent. Rise of smartphones: 43% of the devices displaying BuzzCity ads in India are smartphones according to the report. S40 devices still account for 24% of the devices, followed by Android with 18% and Symbian with 17%. It is worth noting that Android accounted for only 14% of ad views in…

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