Chennai-based film production house AVM Productions has released a short 55 minutes Tamil film Idhuvum Kadandhu Pogum on its YouTube channel, reports The Economic Times. The movie is currently available for free on AVM Production's YouTube channel and will be ad-supported. Film producer Aruna Guhan has told the publication that it will have 2 or 3 one minute ads in between, although we noticed that the movie has around seven ads, each around 15-30 seconds duration. The movie is initially available in India and will be released overseas after a month. From the looks of it, this movie seems to be a direct-to-Internet movie (correct us if we are wrong). Aparna Guhan, the film's other producer had earlier mentioned that they were looking to release this film on YouTube, Amazon and Netflix among others since they find its reach "incredible". Couple of points to consider: - Movie Production houses & Direct-to-Internet movies: It's interesting that film production houses are now experimenting with direct-to-Internet movies in India. If it works out, they could possibly produce more small budget films and release them online, which they probably wouldn't have released in theatres. I am curious to see whether other production houses will also follow suit and release direct-to-Internet movies in the country. For instance, Yash Raj Films could release such movies through its youth films studio Y-Films. There is also an opportunity for Eros International to release such movies considering that it also has an online movie streaming site Eros Now. - Online movie streaming sites as alternative distribution channel? As per an…
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