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Ybrant Digital Marketing Revenues Up, Software Biz Down in Q3-FY14

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Ybrant Digital has reported digital marketing revenues of Rs 355.41 crore for the quarter ended December 31, 2013, registering a 42.9% increase from Rs 248.69 crore in the same quarter last year and a 26.1% increase from Rs 281.87 crore in the previous quarter.

The segment posted a profit before tax of Rs 75.64 crore for the quarter, up 37.7% from Rs 54.94 crore profit in the same quarter last year and up 20.2% from Rs 62.92 crore in the previous quarter.

Digital marketing continues to be the largest contributor to Ybrant Digital’s revenues, accounting for 76.9% of the company’s consolidated revenues for the quarter, which was at Rs 462.38 crore. This is up from 58.9% contribution in the same quarter last year and from 70% in the previous quarter.

Software Development Business Declines: The company’s software development business however continues to decline, posting revenues of Rs 106.98 crore for the quarter, a significant 38.9% dip from Rs 175.08 crore in the same quarter last year and a 11.4% dip from Rs 120.73 crore in the previous quarter.

It also reported lower profit before tax at Rs 13.93 crore profit for the quarter, registering a 53.6% decline from Rs 30.02 crore in the same quarter last year and a 15.4% decline from Rs 16.46 crore profit in the previous quarter.

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Consequently, the contribution of software development to Ybrant Digital’s revenues has dropped to 23.1% for the quarter, down from 41.3% in the same quarter last year and 30% in the previous quarter.

Business Highlights

– Ybrant Digital says it has improved its video marketing business by working through a “trusted” video platform for advertising, which gave the company access to video ad inventory reaching 200 million monthly unique visitors across 80 countries.

– Ybrant Digital has also tied-up with a undisclosed taxi facilitation group to launch a free iPhone and Android app for booking taxis. The company says it has become one of its larger advertiser in the brand activity segment.

– The company has partnered with an undisclosed Spanish product group which has developed special “in-house” tools for higher conversion rates, to represent one of its biggest players in the performance activity segment as an advertiser.

Financials: Overall, Ybrant Digital posted a net profit of Rs 66.29 crore for the quarter, registering a 9.9% from Rs 60.34 crore profit in the same quarter last year and a 14.8% increase from Rs 57.76 crore profit in the previous quarter.

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The company reported revenue of Rs 462.38 crore for the quarter, up 9.1% from Rs 423.77 crore in the same quarter last year and up 14.9% from Rs 402.6 crore in the previous quarter.

DownloadPress Release | Financials

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