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Winjit’s Abhijit Junagade on selling digital content offline through AppAdda’s portable WiFi devices

Winjit Technologies, a software development and consulting services company, which had diversified into launching cross-platform apps for music labels a few years ago, has introduced a retail outlet based app store called Appadda. Appadda allows retailers to sell mobile applications and content like movies and music, with purchases being made via coupons. What's interesting here is that the company is enabling this app store through a WiFi device which will be present at the retail outlet. App Adda has done a pilot in India and is planning to expand the retail outreach across the country. It is also doing a pilot in South Africa with SA Taxi. Excerpts from our conversation with Abhijit Junagade, MD & CEO of Winjit Technologies: MediaNama: What is AppAdda? Junagade: AppAdda is a portable app store which allows you to download apps without connecting to the Internet, and pay in cash to the shopkeeper by collecting redeemable coupons. MediaNama: Is it white labeled or your own branded service? Junagade: It can work in both ways. AppAdda is our brand and we are aggregating a lot of content. We have done a pilot in India and are expanding it to the rest of the country in the next two months. We have aggregators right from every music company, games from third party game developers, and Bollywood content licensed from content owners. These will be distributed through our platform in places where Internet connectivity is a problem, or bandwidth is expensive or where people don’t want to pay via their credit…

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Written By

Founder @ MediaNama. TED Fellow. Asia21 Fellow @ Asia Society. Co-founder SaveTheInternet.in and Internet Freedom Foundation. Advisory board @ CyberBRICS

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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